Case study / Food & beverage

Fjord Coffee Roasters redesigned their shipping box in-house

Client
Fjord Coffee Roasters
Industry
Food & beverage
Packaging type
Corrugated shipper, E-flute
Timeline
5 weeks

The challenge

Fjord's original shipper was a generic stock box with a printed sticker. It didn't protect bags from crushing in transit, and customers said it felt disposable rather than premium — a mismatch for a brand charging $22 a bag.

The solution

Blink Pack built a custom-printed E-flute box with an internal divider insert to stop bags from shifting, plus a debossed logo on the lid so the unboxing felt intentional without adding a second material to recycle.

-31%
Transit damage claims
4.8 / 5
Unboxing review score
$0.11
Added cost per unit
"The new box actually looks like it costs $22. We stopped getting damage complaints almost immediately." — Elin Voss, Founder, Fjord Coffee Roasters