Case study / Food & beverage

Nordic Brew Co. switched to a curbside-recyclable coffee bag

Client
Nordic Brew Co.
Industry
Food & beverage
Packaging type
Kraft paper pouch, compostable liner
Timeline
7 weeks

The challenge

Nordic Brew's foil-lined bags kept coffee fresh but couldn't be recycled or composted anywhere, which conflicted with the brand's sustainability messaging and drew regular complaints from customers who wanted to do the right thing with the packaging.

The solution

Blink Pack developed a kraft paper pouch with a compostable plant-based liner that matches the shelf life of the old foil bag, while being both curbside recyclable and home compostable depending on local rules.

Yes
Home compostable
0 days
Shelf life change
-100%
Customer sustainability complaints
"We'd been getting emails every week asking why our bags couldn't be recycled. Since switching, that complaint has completely disappeared." — Marcus Lindqvist, Founder, Nordic Brew Co.