Solstice Skincare eliminated their bubble wrap entirely

Solstice shipped glass serum bottles wrapped in bubble wrap inside a plain box. Customers complained about the plastic waste, and the loose wrap didn't stop bottles from clinking together — breakage was averaging one in every 40 orders during peak season.

Blink Pack designed a custom molded pulp tray that cradles each bottle in its own cavity, made from 100% recycled paper fiber. No plastic, no loose fill, and bottles can't shift in transit since the tray holds them fixed.